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Hi, I'm Terri.

I'm a passionate Growth Marketing Director with a knack for turning data-driven strategies into real results. I've spent my career helping businesses grow, scale, and thrive in today's fast-paced digital landscape.

Terri - Founder of Growth & Grace Digital Labs, Bristol TN marketing agency

Why I Do This

I grew up in a family of entrepreneurs, watching my parents build their business from the ground up. Those early lessons in startups shaped who I am today—a marketer who loves empowering businesses to reach their full potential.

"My superpower? Turning complex data into actionable insights that drive results."

As a Marketing Director, I specialize in leading and executing data-driven strategies, conducting data analytics, and implementing full-funnel growth tactics. I love optimizing customer acquisition funnels, scaling digital transformations, leading cross-functional teams, and delivering measurable impact.

217%
YoY Growth
Marketing-attributed revenue growth for B2B clients
$864K
In 30 Days
Generated from one email campaign for an education client
64x
Client ROI
Delivered for local service businesses through data-first strategies
30K
Event Attendance
Drove record attendance for a home builders association

What I Bring to the Table

📈
Growth-Focused
Strategies built around scaling your business
📊
Data-Driven
Every decision backed by analytics
🔄
Full-Funnel
From awareness to conversion, optimized
🌍
Global Experience
Proven results across markets
⚙️
Technical
Deep understanding of platforms & tools
Growth & Grace Digital Labs client success meeting in Tri-Cities TN

Career Highlights

Every win for my clients is a win I celebrate. From record-breaking ROI to transformative growth, these achievements represent real results for real businesses.

Record-Breaking Results for Local Businesses

Delivered 64x ROI for home service and professional service clients through innovative digital strategies. Specialize in helping local businesses compete and win in their markets with data-driven marketing.

Non-Profit & Association Growth

Doubled event attendance to 30K for a home builders association. Launched their first mobile app with 39K downloads in 45 days. Increased sponsorship revenue 20% YoY through strategic multichannel campaigns.

B2B & B2C Marketing Excellence

Earned the 'Excellence in Marketing Award' for doubling marketing-attributed revenue. Built scalable marketing frameworks now used by B2B and B2C companies to accelerate their growth.

Industries We Specialize In

We deliver tailored and pre-bundled marketing packages for high-growth industries across the Southern and Eastern US.

Real Estate

Residential, Commercial, Property Management, Brokerages

Home Services

HVAC, Plumbing, Roofing, Electrical, Landscaping, Cleaning

Legal & Law Firms

Personal Injury, Property Law, Family Law, Criminal Defense

Telecommunications

Carriers, MSPs, VoIP, Unified Communications, ISPs

SaaS & Technology

B2B Software, Startups, Enterprise Solutions, IT Services

Healthcare

Medical Practices, Dental, Senior Care, Medical Devices, O&P

Professional Services

Accounting, Consulting, Financial Services, Insurance

Education

Higher Ed, Trade Schools, Online Learning, EdTech

Local Government

Municipalities, Counties, Public Agencies, Economic Development

Areas We Serve

Based in Johnson City and Bristol, TN — with 12 years of growth marketing experience. Serving the Tri-Cities, Asheville, Charlotte, Knoxville, Nashville, and surrounding cities and states.

Johnson City TN
Bristol TN
Bristol VA
Kingsport TN
Tri-Cities TN/VA
Asheville NC
Charlotte NC
Knoxville TN
Nashville TN
Chattanooga TN
Atlanta GA
Alpharetta GA
Southeast US
East Coast

Ready to Scale Your Business?

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