Service
Social Media Marketing & Management
Build a powerful social presence with strategic content, community management, paid social campaigns, and data-driven engagement across every major platform.
156%
Engagement Boost
3.2x
Follower Growth
78%
Brand Lift
12
Posts/Week Capacity
What's Included
Content Creation & Brand Storytelling
We create thumb-stopping content that captures attention and communicates your brand story. From custom graphics and Reels to carousels and story templates, every piece is crafted to engage your audience and drive action.
- Custom graphics & branded templates
- Reels & short-form video production
- Carousel & story content creation
- Brand voice development & guidelines
- Content calendar planning & scheduling
Paid Social Campaigns & Targeting
Amplify your reach with precision-targeted paid social campaigns. We build custom audiences, create retargeting sequences, and optimize budgets to drive leads and sales at the lowest possible cost.
- Audience building & lookalike targeting
- Retargeting & remarketing campaigns
- Conversion campaign optimization
- Budget allocation & bid strategy
- Creative A/B testing & optimization
Community Management & Engagement
Build genuine connections with your audience through active community management. We monitor comments, respond to DMs, track brand mentions, and protect your reputation around the clock.
- Comment monitoring & response management
- DM responses & customer engagement
- Brand mention tracking & alerts
- Crisis management & escalation protocols
- Reputation monitoring & sentiment analysis
Analytics, Reporting & Strategy
Make data-driven decisions with comprehensive social media analytics. We track performance across all platforms, benchmark against competitors, and adjust strategy monthly to maximize results.
- Cross-platform analytics dashboards
- Competitor benchmarking & analysis
- Content performance tracking & insights
- Audience growth & demographic analysis
- Monthly strategy adjustments & reporting
Client Results
Kingsport Restaurant: 800 → 12,000 Instagram Followers in 6 Months
1,400%
Follower Growth
2,100
Monthly Engagements
$8K
Attributed Revenue/Month
"Our Instagram went from a ghost town to our biggest source of new customers. People come in and say they found us on Instagram every single day."
Social Media Questions & Answers
Which social media platforms should my business be on?
It depends on your audience and industry. Facebook and Instagram work well for most local businesses — restaurants, retail, real estate, and service companies. LinkedIn is essential for B2B companies and professional services. TikTok is growing fast for businesses targeting younger demographics. We recommend starting with 2–3 platforms where your audience is most active and expanding from there based on results.
How often should my business post on social media?
We recommend 3–5 posts per week per platform for optimal engagement. Consistency matters more than volume — posting regularly with high-quality content outperforms sporadic posting every time. Our team can handle up to 12 posts per week across platforms, including feed posts, Stories, Reels, and carousels, all aligned with your brand voice and content strategy.
Should I invest in organic social media or paid social ads?
Both. Organic social builds brand trust, community, and long-term engagement. Paid social drives immediate reach, leads, and sales to targeted audiences. The most effective strategy combines both — organic content builds your brand foundation while paid campaigns amplify your best content and drive specific business outcomes. We build integrated strategies that leverage both channels.
How do you measure social media ROI?
We track engagement rate, follower growth, reach, impressions, website traffic from social, leads generated, and revenue attributed to social campaigns. For paid social, we measure cost per lead, ROAS, and conversion rates. You receive monthly reports with clear metrics tied to your business goals — not just vanity metrics, but real impact on your bottom line.
How often should a business post on social media?
For most businesses, we recommend 3–5 posts per week across primary platforms. Consistency matters more than volume — a steady cadence of quality content outperforms sporadic posting every time. We create monthly content calendars with a mix of educational, promotional, and engagement posts tailored to your audience. Our managed clients see 340% higher engagement with consistent posting schedules.
Which social media platforms should my business be on?
It depends on your audience. B2B companies should prioritize LinkedIn and possibly X/Twitter. Local service businesses benefit most from Facebook and Instagram. Visual businesses (restaurants, retail, real estate) thrive on Instagram and TikTok. We analyze your customer demographics and competitive landscape to recommend the 2–3 platforms where your audience is most active and engaged.
Can social media actually generate leads for service businesses?
Absolutely. Social media generates leads through targeted advertising, organic content that builds trust, direct messaging outreach, and community engagement. Our clients in home services, real estate, and professional services regularly generate 15–30+ leads per month from social media alone. The key is combining organic content (for trust and visibility) with paid social campaigns (for lead generation at scale).
What is the ROI of social media marketing?
Social media ROI varies by strategy. Organic social media typically delivers 3–6 month ROI through brand awareness, trust building, and referral traffic. Paid social (Facebook Ads, Instagram Ads) delivers measurable ROI within weeks — our clients average 3.2x return on ad spend. We track every metric from engagement to leads to revenue so you can see exactly how social media contributes to your bottom line.