Paid Advertising & Paid Media

We recommend a minimum ad spend of $1,500–$3,000/month for local businesses to generate meaningful data and results. Our management fees start at $1,000/month and scale with ad spend. The right budget depends on your industry, competition, and growth goals — we'll recommend a budget during your free strategy session.

Our average client achieves a 4.2x return on ad spend, meaning every $1 spent generates $4.20 in revenue. Results vary by industry — e-commerce clients often see 5–8x ROAS, while service businesses typically see 3–5x. We optimize campaigns continuously to improve ROAS over time and provide transparent reporting so you always know your exact return.

It depends on your audience and goals. Google Ads is ideal for capturing high-intent search traffic. Meta (Facebook/Instagram) excels at awareness, retargeting, and visual products. LinkedIn is best for B2B targeting decision-makers. TikTok works well for younger audiences and brand building. Most businesses benefit from a multi-platform approach — we'll recommend the right mix during your strategy session.

Paid ads deliver results much faster than organic channels. Most clients see their first leads within 48–72 hours of campaign launch. However, it takes 2–4 weeks of optimization to reach peak performance as we gather data, test audiences, refine targeting, and optimize bids. By month 2–3, campaigns are typically fully optimized and delivering consistent, predictable results.

We set up end-to-end tracking connecting every ad click to a lead, phone call, or sale. This includes Google Ads conversion tracking, Meta pixel events, call tracking with dynamic number insertion, CRM integration for lead-to-sale attribution, and custom dashboards showing cost per lead, cost per acquisition, and return on ad spend (ROAS). You'll know exactly which campaigns, keywords, and ads generate revenue — not just clicks.

PPC (Pay-Per-Click) charges you when someone clicks your ad, sending them to a landing page where they may or may not convert. Pay-Per-Call charges you only when a qualified phone call is generated, which is often more valuable for service businesses like plumbers, HVAC, and lawyers where phone calls convert at 3–5x higher rates than form fills. We often run both strategies simultaneously to maximize lead volume and quality.

Google Ads captures high-intent searchers actively looking for your service right now ('emergency plumber near me'). Facebook/Meta Ads builds awareness and targets people based on demographics, interests, and behaviors before they're actively searching. For most service businesses, we recommend Google Ads as the primary channel for immediate leads, with Meta Ads for retargeting, brand awareness, and expanding your audience at lower cost per impression.

Cost per lead varies significantly by industry. Home services typically see $25–$75 per lead, legal services $75–$200, real estate $15–$50, healthcare $30–$100, and B2B SaaS $50–$200. These are averages — we've achieved $18 cost per lead for law firms and under $25 for home service contractors through precise targeting and continuous optimization. During your strategy session, we'll benchmark your industry and set realistic CPL targets.