Event Marketing & Association Growth:
$3.1M Revenue & 30K Attendance

A Legacy Association Stuck in Traditional Marketing

A well-established regional home builders association with decades of history was struggling to grow membership, increase event attendance, and modernize its marketing approach. Relying on print ads, mailers, and word-of-mouth, the association was losing relevance with younger builders and missing opportunities in the digital space.

• Event attendance had plateaued with no growth strategy beyond traditional outreach
• No mobile app or digital experience for members and attendees
• Ticket sales and sponsorship revenue stagnant year over year
• Member acquisition dependent entirely on outbound calls and in-person networking
• No data on which marketing channels were driving ticket sales or engagement

Multichannel Growth: Digital Meets Field Marketing

We designed a comprehensive multichannel growth strategy that married digital marketing with the association's strong field marketing foundation. The goal was to amplify everything they were already doing well while adding modern digital channels for reach and measurement.

• Comprehensive multichannel growth strategy spanning paid media, organic social, email, and field marketing
• First-ever mobile app development to engage members year-round and drive event attendance
• Targeted paid media campaigns (Facebook, Instagram, Google) optimized for ticket sales
• Integrated email marketing automation for membership renewals, event promotion, and follow-up
• Field marketing optimization aligning in-person efforts with digital messaging
• Sponsorship revenue strategy with digital sponsor visibility packages

24 Months of Record-Breaking Growth

• Months 1–3: Comprehensive marketing audit and strategy development. Built integrated campaign calendar aligning all channels. Started email list cleanup and segmentation.
• Months 4–6: Launched the association's first-ever mobile app — achieved 39,000 downloads within 45 days of launch, dramatically expanding digital engagement.
• Months 7–12: Executed targeted paid media and organic campaigns for the annual showcase event. Drove record-breaking 30,000 in-person attendance within 60 days. Ticket sales revenue increased 20% YoY.
• Months 13–18: Developed and executed integrated field marketing campaigns resulting in 40% lead generation increase. Automated membership renewal campaigns improved retention by 30%.
• Months 19–24: Generated $3.1 million in total revenue through ticket sales, sponsorships, and membership growth. Membership acquisition increased 30% through automated campaigns.

$3.1M Revenue, 30K Attendance, 39K App Downloads

The association went from traditional-only marketing to a fully integrated digital operation. The mobile app became a year-round engagement tool, paid media drove measurable ticket sales, and the multichannel approach delivered the largest events in the organization's history.